Post by rabia373 on Mar 10, 2024 4:38:43 GMT -5
The briefing is an essential document for those seeking assertiveness, efficiency and results in projects and in communication and marketing work and campaigns . It is also known by the expression Internal Work Request, affectionately nicknamed PIT. In other words, it is a concise and clear description of a task, work or project that needs to be carried out . Therefore, for your final product to work well, you need to learn how to do this document well. Therefore, we will teach you here how to create a successful briefing. What is the briefing? The briefing is a written document that brings together strategic information to direct the development of a project or the solution of a problem . Therefore, the briefing will serve as a guide to help create the final product. It will connect the objectives of the project itself with the company's objectives and values. Therefore, the briefing needs to present the problem you identified and the proposed solution. Or, it could be the document prepared based on the client's instructions about what they want you to produce. Therefore, the briefing will guide the entire planning and creation process. Once completed, this document is distributed to everyone who will participate in the project .
This way, each team member will have access to relevant information that should guide their ideas, suggestions and actions . But for practice to work as theory says, it is essential to learn how to create a perfect briefing. And it is important to remember here that the briefing is very important, including when putting together your strat Whatsapp Number List egic marketing plan . What is the ideal size? There's no right answer here, so it depends. The briefing must be as long as necessary to clarify the project to all participants in the team responsible for the project . Therefore, the size of the briefing is directly linked to the type and difficulty of the project to be developed. In other words, the more complex it is, the bigger the briefing will certainly be. However, it is necessary to make it clear that size is not the most important thing. Especially if you use objective, clear and accessible language for everyone involved in the project. The more clarity, the better. After all, professionals will have as a basis for the development of each stage precisely the specifications contained in the briefing. So, instead of thinking about size, think about usefulness.
Important functions It serves as a formal contract signed between project participants; Defines the step by step, acting as a guide and a roadmap; It becomes an official document, avoiding noise in communication between those involved in the project. Examples of actions in which the briefing did not work and the campaign went wrong Have you ever stopped to notice how many messages go wrong and end up creating problems and even generating crises for brands? So let's remember here some cases that have already happened in marketing and that became real shots in the feet of the company itself. The clothing store Zara once used two very thin models in a campaign with the phrase “love your curves”. Of course, the result was not what was desired, and the matter ended up in the spotlight, but in a negative way. And this doesn't just happen in Brazil. Another historic case was the Hershey's chocolate chain. To celebrate its years in Mexico, the brand created an advertisement in which influencers distributed chocolates among vulnerable people on the street and took photos alongside them. The action was considered opportunistic and in bad taste.
This way, each team member will have access to relevant information that should guide their ideas, suggestions and actions . But for practice to work as theory says, it is essential to learn how to create a perfect briefing. And it is important to remember here that the briefing is very important, including when putting together your strat Whatsapp Number List egic marketing plan . What is the ideal size? There's no right answer here, so it depends. The briefing must be as long as necessary to clarify the project to all participants in the team responsible for the project . Therefore, the size of the briefing is directly linked to the type and difficulty of the project to be developed. In other words, the more complex it is, the bigger the briefing will certainly be. However, it is necessary to make it clear that size is not the most important thing. Especially if you use objective, clear and accessible language for everyone involved in the project. The more clarity, the better. After all, professionals will have as a basis for the development of each stage precisely the specifications contained in the briefing. So, instead of thinking about size, think about usefulness.
Important functions It serves as a formal contract signed between project participants; Defines the step by step, acting as a guide and a roadmap; It becomes an official document, avoiding noise in communication between those involved in the project. Examples of actions in which the briefing did not work and the campaign went wrong Have you ever stopped to notice how many messages go wrong and end up creating problems and even generating crises for brands? So let's remember here some cases that have already happened in marketing and that became real shots in the feet of the company itself. The clothing store Zara once used two very thin models in a campaign with the phrase “love your curves”. Of course, the result was not what was desired, and the matter ended up in the spotlight, but in a negative way. And this doesn't just happen in Brazil. Another historic case was the Hershey's chocolate chain. To celebrate its years in Mexico, the brand created an advertisement in which influencers distributed chocolates among vulnerable people on the street and took photos alongside them. The action was considered opportunistic and in bad taste.